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Use of Appedo.com's products, software solutions, any services and web sites (referred to collectively as the "Services") is subject to the terms of a legal agreement between you and Appedo.com. "Appedo.com" means Appedo Inc. This document addresses how the agreement is made up, and details out some of the terms of the agreement.
Notwithstanding the formal legal agreement document, following are the generic terms and conditions defining the basic relationship with you.
To use the Services, you must first agree to the Terms. You may not use the Services if you do not accept the Terms.You can accept the Terms by clicking to accept or agree to the Terms, where this option is made available to you by Appedo.com in the user interface for any Service; or by actually using the Services. In this case, you understand and agree that Appedo.com will treat your use of the Services as deemed acceptance of the Terms.You may not use the Services and may not accept the Terms if (a) you are not of legal age to form a binding contract with Appedo.com, or (b) you are a person barred from receiving the Services under the laws of other countries including the country in which you are resident or from which you use the Services.Before you continue, you should print off or save a local copy of the Terms for your records.
The terms are given in English language. If you do not understand English, you are supposed to fully understand the terms on your own effort and expense. We do not provide the terms in any other language than English.
Appedo.com has subsidiaries and affiliated legal entities around the world ("Subsidiaries and Affiliates"). Sometimes, these companies will be providing the Services to you on behalf of Appedo.com itself. You acknowledge and agree that Subsidiaries and Affiliates will be entitled to provide the Services to you.Appedo.com is constantly innovating in order to provide the best possible services for its customers. You acknowledge and agree that the form and nature of the Services which Appedo.com provides may change from time to time without prior notice to you.As part of this continuing innovation, you acknowledge and agree that Appedo.com may stop (permanently or temporarily) providing the Services (or any features within the Services) to you or to users generally at Appedo.com's sole discretion, without prior notice to you. You may stop using the Services at any time. You do not need to specifically inform Appedo.com when you stop using the Services.You acknowledge and agree that if Appedo.com disables access to your account, you may be prevented from accessing the Services, your account details or any files or other content which is contained in your account.You acknowledge and agree that while Appedo.com may not currently have set a fixed upper limit on the number of transmissions or transactions you may send or receive through the Services or on the amount of storage space used for the provision of any Service, such fixed upper limits may be set by Appedo.com at any time, at Appedo.com's discretion.
In order to access certain Services, you may be required to provide information about yourself (such as identification or contact details) as part of the registration process for the Service, or as part of your continued use of the Services. You agree that any registration information you give to Appedo.com will always be accurate, correct and up to date and genuine.You agree to use the Services only for purposes that are permitted by (a) the Terms and (b) any applicable law, regulation or generally accepted practices or guidelines in the relevant jurisdictions (including any laws regarding the export of data or software to and from India and the United States or other relevant countries).You agree not to access (or attempt to access) any of the Services by any means other than through the interface that is provided by Appedo.com, unless you have been specifically allowed to do so in a separate agreement with Appedo.com. You specifically agree not to access (or attempt to access) any of the Services through any automated means (including use of scripts or software applications).You agree that you will not engage in any activity that interferes with or disrupts the Services (or the servers and networks which are connected to the Services).Unless you have been specifically permitted to do so in a separate agreement with Appedo.com, you agree that you will not reproduce, re-engineer, reverse-engineer, duplicate, copy, sell, trade or resell the Services for any purpose.You agree that you are solely responsible for (and that Appedo.com has no responsibility to you or to any third party for) any breach of your obligations under the Terms and for the consequences (including any loss or damage which Appedo.com may suffer) of any such breach.
You agree and understand that you are responsible for maintaining the confidentiality of passwords associated with any account you use to access the Services.Accordingly, you agree that you will be solely responsible to Appedo.com for all activities that occur under your account.If you become aware of any unauthorized use of your password or of your account, you agree to notify Appedo.com immediately by sending an email to support@Appedo.com.
You understand that all information (such as data files, written text, computer software, music, audio files or other sounds, photographs, videos or other images) which you may have access to as part of, or through your use of, the Services are the sole responsibility of the person and/or organization from which such content originated. All such information is referred to below as the "Content".You should be aware that Content presented to you as part of the Services, may be protected by intellectual property rights which are owned by the users and organizations who provide that Content to Appedo.com (or by other persons or companies on their behalf). You may not modify, rent, lease, loan, sell, distribute or create derivative works based on this Content (either in whole or in part) unless you have been specifically told that you may do so by Appedo.com or by the owners of that Content, in a separate agreement.Appedo.com reserves the right (but shall have no obligation) to pre-screen, review, flag, filter, modify, refuse or remove any or all Content from any Service. For some of the Services, Appedo.com may provide tools to filter out explicit sexual or abusive or provocative or terrorizing in nature etc.You understand that by using the Services you may be exposed to Content that you may find offensive, indecent or objectionable and that, in this respect, you use the Services at your own risk. It is your responsibility to discourage the user groups and organizations that you belong to, in providing such content.You agree that you are solely responsible for (and that Appedo.com has no responsibility to you or to any third party for) any Content that you create, transmit or display while using the Services and for the consequences of your actions (including any loss or damage which Appedo.com may suffer) by doing so.
You acknowledge and agree that Appedo.com (or Appedo.com's licensors) own all legal right, title and interest in and to the Services, including any intellectual property rights which subsist in the Services (whether those rights happen to be registered or not, and wherever in the world those rights may exist). You further acknowledge that the Services may contain information which is designated confidential by Appedo.com and that you shall not disclose such information without Appedo.com's prior written consent.Unless you have agreed otherwise in writing with Appedo.com, nothing in the Terms gives you a right to use any of Appedo.com's trade names, trade marks, service marks, logos, domain names, and other distinctive brand features.Other than the limited license, Appedo.com acknowledges and agrees that it obtains no right, title or interest from you (or your licensors) under these Terms in or to any Content that you submit, post, transmit or display on, or through, the Services, including any intellectual property rights which subsist in that Content (whether those rights happen to be registered or not, and wherever in the world those rights may exist). Unless you have agreed otherwise in writing with Appedo.com, you agree that you are responsible for protecting and enforcing those rights and that Appedo.com has no obligation to do so on your behalf.You agree that you shall not remove, obscure, or alter any proprietary rights notices (including copyright and trade mark notices) which may be affixed to or contained within the Services.Unless you have been expressly authorized to do so in writing by Appedo.com, you agree that in using the Services, you will not use any trade mark, service mark, trade name, logo of any company or organization in a way that is likely or intended to cause confusion about the owner or authorized user of such marks, names or logos.
Appedo.com gives you a personal, worldwide, royalty-free, non-assignable and non-exclusive license to use the free-version or trial-version software provided to you by Appedo.com as part of the Services as provided to you by Appedo.com (referred to as the "Software" below). This license is for the sole purpose of enabling you to use and enjoy the benefit of the Services as provided by Appedo.com, in the manner permitted by the Terms.You may not (and you may not permit anyone else to) copy, modify, create a derivative work of, reverse engineer, decompile or otherwise attempt to extract the source code of the Software or any part thereof, unless this is expressly permitted or required by law, or unless you have been specifically told that you may do so by Appedo.com, in writing.Unless Appedo.com has given you specific written permission to do so, you may not assign (or grant a sub-license of) your rights to use the Software, grant a security interest in or over your rights to use the Software, or otherwise transfer any part of your rights to use the Software.
The Software which you use may automatically download and install updates or may be directly upgraded on the hosted servers by Appedo.com, from time to time. These updates are designed to improve, enhance and further develop the Services and may take the form of bug fixes, enhanced functions, new software modules and completely new versions. You agree to receive such updates (and permit Appedo.com to deliver these to you) as part of your use of the Services.
The Terms will continue to apply until terminated by either you or Appedo.com as set out below.If you want to terminate your legal agreement with Appedo.com, you may do so by (a) notifying Appedo.com at any time and (b) closing your accounts for all of the Services which you use, where Appedo.com has made this option available to you. Your notice should be sent, in writing, to Appedo.com's address which is set out at the beginning of these Terms.Appedo.com may at any time, terminate its legal agreement with you if:(a) you have breached any provision of the Terms (or have acted in manner which clearly shows that you do not intend to, or are unable to comply with the provisions of the Terms); or
(b) Appedo.com is required to do so by law (for example, where the provision of the Services to you is, or becomes, unlawful); or
(c) the partner with whom Appedo.com offered the Services to you has terminated its relationship with Appedo.com or ceased to offer the Services to you; or
(d) Appedo.com is transitioning to no longer providing the Services to users in the country in which you are resident or from which you use the service; or
(e) the provision of the Services to you by Appedo.com is, in Appedo.com's opinion, no longer commercially viable.
Nothing in this Section shall affect Appedo.com's rights regarding provision of Services under the Terms.When these Terms come to an end, all of the legal rights, obligations and liabilities that you and Appedo.com have benefited from, been subject to (or which have accrued over time whilst the Terms have been in force) or which are expressed to continue indefinitely, shall be unaffected by this cessation, and the provisions shall continue to apply to such rights, obligations and liabilities indefinitely.
NOTHING IN THESE TERMS, SHALL EXCLUDE OR LIMIT Appedo.com'S WARRANTY OR LIABILITY FOR LOSSES WHICH MAY NOT BE LAWFULLY EXCLUDED OR LIMITED BY APPLICABLE LAW. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR CONDITIONS OR THE LIMITATION OR EXCLUSION OF LIABILITY FOR LOSS OR DAMAGE CAUSED BY NEGLIGENCE, BREACH OF CONTRACT OR BREACH OF IMPLIED TERMS, OR INCIDENTAL OR CONSEQUENTIAL DAMAGES. ACCORDINGLY, ONLY THE LIMITATIONS WHICH ARE LAWFUL IN YOUR JURISDICTION WILL APPLY TO YOU AND OUR LIABILITY WILL BE LIMITED TO THE MAXIMUM EXTENT PERMITTED BY LAW.YOU EXPRESSLY UNDERSTAND AND AGREE THAT YOUR USE OF THE SERVICES IS AT YOUR SOLE RISK AND THAT THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE."IN PARTICULAR, Appedo.com, ITS SUBSIDIARIES AND AFFILIATES, AND ITS LICENSORS DO NOT REPRESENT OR WARRANT TO YOU THAT:
(A) YOUR USE OF THE SERVICES WILL MEET YOUR REQUIREMENTS,
(B) YOUR USE OF THE SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE OR FREE FROM ERROR,
(C) ANY INFORMATION OBTAINED BY YOU AS A RESULT OF YOUR USE OF THE SERVICES WILL BE ACCURATE OR RELIABLE, AND
(D) THAT DEFECTS IN THE OPERATION OR FUNCTIONALITY OF ANY SOFTWARE PROVIDED TO YOU AS PART OF THE SERVICES WILL BE CORRECTED.
ANY MATERIAL DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE SERVICES IS DONE AT YOUR OWN DISCRETION AND RISK AND THAT YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR OTHER DEVICE OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF ANY SUCH MATERIAL.NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROM Appedo.com OR THROUGH OR FROM THE SERVICES SHALL CREATE ANY WARRANTY NOT EXPRESSLY STATED IN THE TERMS.Appedo.com FURTHER EXPRESSLY DISCLAIMS ALL WARRANTIES AND CONDITIONS OF ANY KIND, WHETHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO THE IMPLIED WARRANTIES AND CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.
SUBJECT TO OVERALL PROVISION ABOVE, YOU EXPRESSLY UNDERSTAND AND AGREE THAT Appedo.com, ITS SUBSIDIARIES AND AFFILIATES, AND ITS LICENSORS SHALL NOT BE LIABLE TO YOU FOR:NY DIRECT, INDIRECT, INCIDENTAL, SPECIAL CONSEQUENTIAL OR EXEMPLARY DAMAGES WHICH MAY BE INCURRED BY YOU, HOWEVER CAUSED AND UNDER ANY THEORY OF LIABILITY.. THIS SHALL INCLUDE, BUT NOT BE LIMITED TO, ANY LOSS OF PROFIT (WHETHER INCURRED DIRECTLY OR INDIRECTLY), ANY LOSS OF GOODWILL OR BUSINESS REPUTATION, ANY LOSS OF DATA SUFFERED, COST OF PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES, OR OTHER INTANGIBLE LOSS;ANY LOSS OR DAMAGE WHICH MAY BE INCURRED BY YOU, INCLUDING BUT NOT LIMITED TO LOSS OR DAMAGE AS A RESULT OF:
(A) ANY RELIANCE PLACED BY YOU ON THE COMPLETENESS, ACCURACY OR EXISTENCE OF ANY ADVERTISING, OR AS A RESULT OF ANY RELATIONSHIP OR TRANSACTION BETWEEN YOU AND ANY ADVERTISER OR SPONSOR WHOSE ADVERTISING APPEARS ON THE SERVICES;
(B) ANY CHANGES WHICH Appedo.com MAY MAKE TO THE SERVICES, OR FOR ANY PERMANENT OR TEMPORARY CESSATION IN THE PROVISION OF THE SERVICES (OR ANY FEATURES WITHIN THE SERVICES);
(C) THE DELETION OF, CORRUPTION OF, OR FAILURE TO STORE, ANY CONTENT AND OTHER COMMUNICATIONS DATA MAINTAINED OR TRANSMITTED BY OR THROUGH YOUR USE OF THE SERVICES;
(D) YOUR FAILURE TO PROVIDE Appedo.com WITH ACCURATE ACCOUNT INFORMATION;
(E) YOUR FAILURE TO KEEP YOUR PASSWORD OR ACCOUNT DETAILS SECURE AND CONFIDENTIAL;
THE LIMITATIONS ON Appedo.com'S LIABILITY TO YOU ABOVE SHALL APPLY WHETHER OR NOT Appedo.com HAS BEEN ADVISED OF OR SHOULD HAVE BEEN AWARE OF THE POSSIBILITY OF ANY SUCH LOSSES ARISING.
Any content that is part of Appedo.com's Services are the copyrighted property of Appedo.com. Appedo.com Logo, FloodGates logo are Appedo.com's trademarks. You are expected to comply with international trademark laws on the above items.
Some of the Services are supported by advertising revenue and may display advertisements and promotions. These advertisements may be targeted to the content of information stored on the Services, queries made through the Services or other information.The manner, mode and extent of advertising by Appedo.com on the Services are subject to change without specific notice to you.In consideration for Appedo.com granting you access to and use of the Services, you agree that Appedo.com may place such advertising on the Services.
The Services may include hyperlinks to other web sites or content or resources. Appedo.com may have no control over any web sites or resources which are provided by companies or persons other than Appedo.com.You acknowledge and agree that Appedo.com is not responsible for the availability of any such external sites or resources, and does not endorse any advertising, products or other materials on or available from such web sites or resources.You acknowledge and agree that Appedo.com is not liable for any loss or damage which may be incurred by you as a result of the availability of those external sites or resources, or as a result of any reliance placed by you on the completeness, accuracy or existence of any advertising, products or other materials on, or available from, such web sites or resources.
Appedo.com may make changes to the Terms from time to time with or without notice.You understand and agree that if you use the Services after the date on which the Terms have changed, Appedo.com will treat your use as acceptance of the updated Terms.
Sometimes when you use the Services, you may (as a result of, or through your use of the Services) use a service or download a piece of software, or purchase goods, which are provided by another person or company. Your use of these other services, software or goods may be subject to separate terms between you and the company or person concerned. If so, the Terms do not affect your legal relationship with these other companies or individuals.The Terms constitute the whole legal agreement between you and Appedo.com and govern your use of the Services (but excluding any services which Appedo.com may provide to you under a separate written agreement), and completely replace any prior agreements between you and Appedo.com in relation to the Services.You agree that Appedo.com may provide you with notices, including those regarding changes to the Terms, by email, regular mail, or postings on the Services.You agree that if Appedo.com does not exercise or enforce any legal right or remedy which is contained in the Terms (or which Appedo.com has the benefit of under any applicable law), this will not be taken to be a formal waiver of Appedo.com's rights and that those rights or remedies will still be available to Appedo.com.If any court of law, having the jurisdiction to decide on this matter, rules that any provision of these Terms is invalid, then that provision will be removed from the Terms without affecting the rest of the Terms. The remaining provisions of the Terms will continue to be valid and enforceable.You acknowledge and agree that each member of the group of companies of which Appedo.com is the parent shall be third party beneficiaries to the Terms and that such other companies shall be entitled to directly enforce, and rely upon, any provision of the Terms which confers a benefit on (or rights in favor of) them. Other than this, no other person or company shall be third party beneficiaries to the Terms.The Terms, and your relationship with Appedo.com under the Terms, shall be governed by the laws of the State of California, USA without regard to its conflict of laws provisions. You and Appedo.com agree to submit to the exclusive jurisdiction of the courts located in Chennai to resolve any legal matter arising from the Terms. Notwithstanding this, you agree that Appedo.com shall still be allowed to apply for injunctive remedies (or an equivalent type of urgent legal relief) in any jurisdiction.
You may be receiving emails from us, if you have opted-in to get our emails or your emailid is referred to us thru events or advertisements or friends or webinars or social media groups or your registrations to our products, your forum or blog activity related to our product and service areas etc. Alternately you can send an email to us at email@example.com from the emailid that needs to receive our notifications.
Use our opt-out option and submit your emailid, so that we will ensure your name is taken off from our list. You can send an email to us at firstname.lastname@example.org from the emailid that needs to be taken off from our list
We never disclose the data that you shared with us to any other entity or individuals, without your consent We request you to never share any of your personally identifiable information such as social security number, date of birth, passport number etc. in any of your email correspondences to us
We do not own responsibility to the content that you share in our blogs and forums.
We take appropriate technical and process steps to safeguard the data that are shared by you with us.
This policy is effective from 1-Jan-2015. We will communicate the changes, if any, in this policy in our website. The effective date of such changes will also be published in our website.
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So you spent hundreds of thousands of dollars on SEO, PPC and every other acronym you can think of and you have brought end users to your web site. Things are looking great and you are projecting a big uptick in revenue and yet, when the actual numbers are tallied, it turns out that the big uptick in visitors didn’t translate into big revenue increases.
It’s not about the number of site visitors, it’s about conversion rates. It’s about how many site visitors are you able to convert into paying customers? Studies after studies have shown that average conversion rates are in the 3-4% range, meaning that out of 100 visitors to your site, usually 3-4% become paying customers. However, one thing that gets forgotten is that a slight uptick in performance doubles your conversion rates. Gartner states that conversion rates drop by 50% if the page load time goes from 1.5 seconds to 6 seconds.
For a site that does hundreds of thousands of dollars in revenue on a daily basis, a conversion rate increase of just 1% can impact the bottom line by millions of dollars a year.
The single most important component to a high conversion rate is User experience and the most important component of user experience is performance. Think about it, if a page or an application loaded slowly on your system, did you ever say “my internet connection is bad”. You always say “This web site sucks” and you go somewhere else.
There is one simple and yet elusive answer. Treat performance as a feature, it should be architected into the application through the SDLC, tested for performance and monitored for performance to ensure that you get high conversion rates.
The new business equation is:
Improvement in performance = high conversion rates = higher revenue